A SaaS platform built to simplify billing, provisioning and client management for hosting companies and service providers.

A SaaS platform built to simplify billing, provisioning and client management for hosting companies and service providers.

A SaaS platform built to simplify billing, provisioning and client management for hosting companies and service providers.

Lead Product Designer

Feb 2024 - Feb 2025

At Upmind, I joined as the first designer and inherited a complex, already-live SaaS product that had grown without structured design leadership. 

At Upmind, I joined as the first designer and inherited a complex, already-live SaaS product that had grown without structured design leadership. 

With no design system or consistent visual language in place, many parts of the interface were functional but lacked clarity, coherence, and scalability. This made it a uniquely challenging but rewarding role — requiring equal parts auditing, influencing, and rethinking.

With no design system or consistent visual language in place, many parts of the interface were functional but lacked clarity, coherence, and scalability. This made it a uniquely challenging but rewarding role — requiring equal parts auditing, influencing, and rethinking.

The app handled complex billing and provisioning flows but lacked consistency, hierarchy, and user empathy.

Much of my work focused on identifying pain points in existing journeys, simplifying the interface, and driving higher UX standards without disrupting active users — including designing a streamlined new checkout flow to reduce friction and improve conversion

At Upmind, I joined as the first designer and inherited a complex, already-live SaaS product that had grown without structured design leadership. 

With no design system or consistent visual language in place, many parts of the interface were functional but lacked clarity, coherence, and scalability. This made it a uniquely challenging but rewarding role — requiring equal parts auditing, influencing, and rethinking.

The app handled complex billing and provisioning flows but lacked consistency, hierarchy, and user empathy.

Much of my work focused on identifying pain points in existing journeys, simplifying the interface, and driving higher UX standards without disrupting active users — including designing a streamlined new checkout flow to reduce friction and improve conversion

The app handled complex billing and provisioning flows but lacked consistency, hierarchy, and user empathy.

The app handled complex billing and provisioning flows but lacked consistency, hierarchy, and user empathy.

Much of my work focused on identifying pain points in existing journeys, simplifying the interface, and driving higher UX standards without disrupting active users — including designing a streamlined new checkout flow to reduce friction and improve conversion

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