One of the world’s leading digital service providers, powering millions of online businesses.
One of the world’s leading digital service providers, powering millions of online businesses.
One of the world’s leading digital service providers, powering millions of online businesses.
When I joined Hosting.com, the goal was bold — design a unified customer panel that could replace multiple legacy systems and onboard over 150,000 users without disruption. We had just three months to deliver an MVP that balanced simplicity for new hosting customers with the flexibility power users expected.
When I joined Hosting.com, the goal was bold — design a unified customer panel that could replace multiple legacy systems and onboard over 150,000 users without disruption. We had just three months to deliver an MVP that balanced simplicity for new hosting customers with the flexibility power users expected.
From day one, I worked closely with engineers, PMs, and leadership to define a vision that simplified complexity. The challenge wasn’t only visual — it was structural. We needed to translate a decade of fragmented workflows into one coherent product that felt effortless to navigate.
From day one, I worked closely with engineers, PMs, and leadership to define a vision that simplified complexity. The challenge wasn’t only visual — it was structural. We needed to translate a decade of fragmented workflows into one coherent product that felt effortless to navigate.
I led the design of the new interface, introducing a clear information hierarchy, modular layouts, and scalable patterns. We created a design system to ensure consistency across brands and future localisation, while refining onboarding to reduce cognitive load for first-time users.
I led the design of the new interface, introducing a clear information hierarchy, modular layouts, and scalable patterns. We created a design system to ensure consistency across brands and future localisation, while refining onboarding to reduce cognitive load for first-time users.
From day one, I worked closely with engineers, PMs, and leadership to define a vision that simplified complexity. The challenge wasn’t only visual — it was structural. We needed to translate a decade of fragmented workflows into one coherent product that felt effortless to navigate.
When I joined Hosting.com, the goal was bold — design a unified customer panel that could replace multiple legacy systems and onboard over 150,000 users without disruption. We had just three months to deliver an MVP that balanced simplicity for new hosting customers with the flexibility power users expected.
From day one, I worked closely with engineers, PMs, and leadership to define a vision that simplified complexity. The challenge wasn’t only visual — it was structural. We needed to translate a decade of fragmented workflows into one coherent product that felt effortless to navigate.
Within three months of launch, the new panel showed clear results.
150,000+
Customers onboarded in 3 months
~20%
Fewer support tickets raised
+18%
Increase in CSAT scores post-launch
25-30%
Faster task completion time (setup, billing, service management)
This project redefined how Hosting.com thinks about its customer experience — not as a collection of tools, but as a single, unified ecosystem.
I led the design of the new interface, introducing a clear information hierarchy, modular layouts, and scalable patterns. We created a design system to ensure consistency across brands and future localisation, while refining onboarding to reduce cognitive load for first-time users.
Within three months of launch, the new panel showed clear results.
Within three months of launch, the new panel showed clear results.
150,000+
150,000+
Customers onboarded in 3 months
~20%
~20%
Fewer support tickets raised
+18%
+18%
Increase in CSAT scores post-launch
25-30%
25-30%
Faster task completion time (setup, billing, service management)
Discover
Discover
Discover
Competitor research (SWOT, heuristic evaluations, flow comparisons).
Define
Define
Define
Prioritised core flows for hosting, domains, billing.
Develop
Develop
Develop
Ideated low-fi flows, prototypes, design sprints with PMs & engineers.
Deliver
Deliver
Deliver
Refined through usability testing, established a scalable design system.
This project redefined how Hosting.com thinks about its customer experience — not as a collection of tools, but as a single, unified ecosystem.
This project redefined how Hosting.com thinks about its customer experience — not as a collection of tools, but as a single, unified ecosystem.
Testimonial
"Kasey's ability to transform complex ideas into intuitive, visually compelling, and user-friendly designs is exceptional. His keen eye for detail, deep understanding of user behavior, and mastery of design systems ensure every product not only looks beautiful but also works seamlessly."
"Kasey's ability to transform complex ideas into intuitive, visually compelling, and user-friendly designs is exceptional. His keen eye for detail, deep understanding of user behavior, and mastery of design systems ensure every product not only looks beautiful but also works seamlessly."
"Kasey's ability to transform complex ideas into intuitive, visually compelling, and user-friendly designs is exceptional. His keen eye for detail, deep understanding of user behavior, and mastery of design systems ensure every product not only looks beautiful but also works seamlessly."
George Walters, Creative Director
George Walters
Creative Director
George Walters
Creative Director
Testimonial
“Kasey not only understands the finer details of UX and how to get the best out of a product, he’s also one of those rare designers who can execute visuals to the highest level. Product, brand, websites — he’s at the top of the game in every area. And as a bonus, he knows a thing or two about coffee, which in my book is always a winner.”
“Kasey not only understands the finer details of UX and how to get the best out of a product, he’s also one of those rare designers who can execute visuals to the highest level. Product, brand, websites — he’s at the top of the game in every area. And as a bonus, he knows a thing or two about coffee, which in my book is always a winner.”
“Kasey not only understands the finer details of UX and how to get the best out of a product, he’s also one of those rare designers who can execute visuals to the highest level. Product, brand, websites — he’s at the top of the game in every area. And as a bonus, he knows a thing or two about coffee, which in my book is always a winner.”
Craig Gittins, Lead Brand Designer
Craig Gittins
Lead Brand Designer
Craig Gittins
Lead Brand Designer
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Let's talk
Let's talk