Kasey Elliott

Projects

LinkedIn

Kasey Elliott

Projects

LinkedIn

I designed Hosting.com’s first unified customer panel, launching an MVP in three months and onboarding 150,000+ customers without disruption.

I designed Hosting.com’s first unified customer panel, launching an MVP in three months and onboarding 150,000+ customers without disruption.

I designed Hosting.com’s first unified customer panel, launching an MVP in three months and onboarding 150,000+ customers without disruption.

hosting.com

hosting.com

hosting.com

•

Lead Product Designer

The challenge was to design Hosting.com’s first customer panel from scratch in just three months.

The challenge was to design Hosting.com’s first customer panel from scratch in just three months.

It needed to balance simplicity for first-time hosting customers with the power and flexibility demanded by advanced technical users — all while integrating third-party data sources and defining a new navigation, visual identity, and interface patterns.

It needed to balance simplicity for first-time hosting customers with the power and flexibility demanded by advanced technical users — all while integrating third-party data sources and defining a new navigation, visual identity, and interface patterns.

The app handled complex billing and provisioning flows but lacked consistency, hierarchy, and user empathy.

Much of my work focused on identifying pain points in existing journeys, simplifying the interface, and driving higher UX standards without disrupting active users — including designing a streamlined new checkout flow to reduce friction and improve conversion

The challenge was to design Hosting.com’s first customer panel from scratch in just three months.

It needed to balance simplicity for first-time hosting customers with the power and flexibility demanded by advanced technical users — all while integrating third-party data sources and defining a new navigation, visual identity, and interface patterns.

The app handled complex billing and provisioning flows but lacked consistency, hierarchy, and user empathy.

Much of my work focused on identifying pain points in existing journeys, simplifying the interface, and driving higher UX standards without disrupting active users — including designing a streamlined new checkout flow to reduce friction and improve conversion

Within the first three months of launch, the new panel delivered measurable improvements:

Within the first three months of launch, the new panel delivered measurable improvements:

Within the first three months of launch, the new panel delivered measurable improvements:

150,000+

150,000+

150,000+

Customers onboarded in 3 months

~20%

~20%

~20%

Fewer support tickets raised

+18%

+18%

+18%

Increase in CSAT scores post-launch

25-30%

25-30%

25-30%

Faster task completion time (setup, billing, service management)

My role & process

My role & process

As Lead Product Designer, I defined the end-to-end vision and design execution, driving the Double Diamond process. I partnered with PMs, engineers, and the C-suite to align business priorities with user needs.

As Lead Product Designer, I defined the end-to-end vision and design execution, driving the Double Diamond process. I partnered with PMs, engineers, and the C-suite to align business priorities with user needs.

As Lead Product Designer, I defined the end-to-end vision and design execution, driving the Double Diamond process. I partnered with PMs, engineers, and the C-suite to align business priorities with user needs.

Discover

Discover

Discover

Competitor research (SWOT, heuristic evaluations, flow comparisons).

Define

Define

Define

Prioritised core flows for hosting, domains, billing.

Develop

Develop

Develop

Ideated low-fi flows, prototypes, design sprints with PMs & engineers.

Deliver

Deliver

Deliver

Refined through usability testing, established a scalable design system.

Discover

Discover

Discover

Competitor research (SWOT, heuristic evaluations, flow comparisons).

Define

Define

Define

Prioritised core flows for hosting, domains, billing.

Develop

Develop

Develop

Ideated low-fi flows, prototypes, design sprints with PMs & engineers.

Deliver

Deliver

Deliver

Refined through usability testing, established a scalable design system.

Solution

Solution

By building a scalable system and focusing on clarity in navigation and onboarding, we were able to deliver a robust MVP within just three months — meeting the immediate business need while setting a foundation for long-term scale.

By building a scalable system and focusing on clarity in navigation and onboarding, we were able to deliver a robust MVP within just three months — meeting the immediate business need while setting a foundation for long-term scale.

By building a scalable system and focusing on clarity in navigation and onboarding, we were able to deliver a robust MVP within just three months — meeting the immediate business need while setting a foundation for long-term scale.

Design system

Design system

Design system

Built a scalable and consistent design system to avoid fragmented, outdated interfaces, while also bringing the visual clarity and cohesion seen in stronger industry examples. This ensured cohesive branding, faster design iteration, and long-term scalability for new services and localisation.

Navigation

Navigation

Navigation

Simplified and structured to reduce cognitive load and improve discoverability, tackling issues of cluttered or hidden menus seen elsewhere. At the same time, we incorporated the streamlined flows that users respond well to, while adding flexibility for advanced configurations.

Onboarding

Onboarding

Onboarding

Created a guided, step-by-step onboarding experience that balanced ease for first-time hosting customers with efficiency for advanced users. This built on the clarity found in better onboarding examples, while avoiding common pitfalls such as over-emphasis on upsells.

Testimonial

Testimonial

"Kasey's ability to transform complex ideas into intuitive, visually compelling, and user-friendly designs is exceptional. His keen eye for detail, deep understanding of user behavior, and mastery of design systems ensure every product not only looks beautiful but also works seamlessly."

"Kasey's ability to transform complex ideas into intuitive, visually compelling, and user-friendly designs is exceptional. His keen eye for detail, deep understanding of user behavior, and mastery of design systems ensure every product not only looks beautiful but also works seamlessly."

"Kasey's ability to transform complex ideas into intuitive, visually compelling, and user-friendly designs is exceptional. His keen eye for detail, deep understanding of user behavior, and mastery of design systems ensure every product not only looks beautiful but also works seamlessly."

George Walters, Creative Director @ hosting.com

George Walters, Creative Director @ hosting.com

Testimonial

Testimonial

“Kasey not only understands the finer details of UX and how to get the best out of a product, he’s also one of those rare designers who can execute visuals to the highest level. Product, brand, websites — he’s at the top of the game in every area. And as a bonus, he knows a thing or two about coffee, which in my book is always a winner.”

“Kasey not only understands the finer details of UX and how to get the best out of a product, he’s also one of those rare designers who can execute visuals to the highest level. Product, brand, websites — he’s at the top of the game in every area. And as a bonus, he knows a thing or two about coffee, which in my book is always a winner.”

“Kasey not only understands the finer details of UX and how to get the best out of a product, he’s also one of those rare designers who can execute visuals to the highest level. Product, brand, websites — he’s at the top of the game in every area. And as a bonus, he knows a thing or two about coffee, which in my book is always a winner.”

Craig Gittins, Senior Brand Designer @ hosting.com

Craig Gittins, Senior Brand Designer @ hosting.com

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Kasey Elliott

Projects

LinkedIn

Kasey Elliott

Projects

LinkedIn