12+ years in UI
8+ years in UX
5+ years in SaaS
I’m also the founder of Konn Coffee, an off-grid, eco-conscious coffee business launched in May 2025. Within three months, we secured 20+ events and were featured in the Indy Coffee Guide. Konn combines branding, storytelling, and customer experience — reinforcing my belief that design extends well beyond screens.
Feb 2025 - Present
Delivered a new hosting panel in 3 months — now used by 150,000+ active customers.
Directed product design, embedding a scalable design system across digital products.
Cut support tickets by ~20% through usability-led onboarding redesign.
Contributed to company rebrand, unifying product and marketing design language.
Feb 2024 - Feb 2025
Founding designer, establishing the design vision and all UI/UX foundations.
Created UpWind, an internal design system adopted company-wide.
Defined UX strategy across SaaS products, from concept through execution.
Used data-driven insights to optimise flows, improving user engagement and retention.
Dec 2020 - Feb 2024
Promoted within a year for driving design impact on flagship app.
Boosted client conversion rates through data-driven UX improvements.
Designed and implemented a design system, increasing delivery speed and consistency.
Conducted usability testing that informed product direction and improved satisfaction.
Dec 2017 - Nov 2020
Mar 2014 - Nov 2017
Mar 2014 - Nov 2017